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Brand Identity · Illustration · Art Direction

Grand

A complete brand identity for Grand, a children’s entertainment centre and café. From a space-inspired wordmark and astronaut mascot to signage, packaging and merchandise.

Year
2026
Scope
Brand Identity · Illustration · Art Direction
Client
Grand
Duration
3 weeks

The Task.

A children’s entertainment centre and café needed a brand that appeals to kids and is clear to parents.

What We Did.

  • Space-inspired wordmark

  • Astronaut mascot and custom illustrations

  • Purple, deep blue and turquoise palette

  • Signage, café materials and packaging

  • Merch, print and promo

The Result.

One visual world for the centre: the wordmark, mascot and palette carried across signage, café materials, packaging and merch.

Designed by fonj studio.

What our clients say.

We needed a brand kids would love and parents would understand. They came up with the astronaut, and it became the face of the centre: kids recognise it and spot it right away. Everything — from signage to café packaging — is now in one style.
Grand team Brand identity

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fonj studio sign with the F↗ mark on a building wall
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