Chrome Masters
An online shop for authentic Chrome Hearts pieces in Dubai. Design and front end, in progress.
- Year
- 2026
- Scope
- Web Design · Development · E-commerce
- Client
- Chrome Masters
- Duration
- In progress
A website for Chrome Masters, an independent reseller of authentic Chrome Hearts pieces in Dubai. The project is still in progress: the catalogue, the product page and the authenticity story are designed and working, the rest is being finished.
A shop that shows the piece and proves it is real.
The challenge was to sell rare, expensive things online and make a buyer trust them. The design stays quiet, with a lot of air and large photographs of the pieces, so the objects carry the page. Blackletter appears only in the logo and the grotesque does all the reading.
The catalogue has collections, filters by size, condition and availability, search and a product window with a gallery, zoom and a direct question to the seller in WhatsApp. Prices switch between AED and USD, and a light and a dark theme are both built.
The section «How we check each piece» walks through five steps from supplier vetting to a certified record, with hotspots on a real garment. A «Recently sold» row shows that the pieces find owners.
